Sales KPI & Examples
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Sales Key Performance Indicators and Metrics
Sales Key Performance Indicators (KPIs) or metrics are performance measurements that help sales teams and top-level managers to measure the effectiveness and efficiency of relevant sales activities within a company. By selecting the right KPIs, a business can enhance the efforts of the overall sales team to meet its sales target, goals, priorities and objectives.
With the Sales Dashboard, sales managers can view a graphical summary of the sales team’s performance. It provides visual information to help managers and employees understand the health of their business.
KPIs And Metrics
- Sales Growth
- Product Performance
- Sales Target
- Customer Acquisition Cost
- Average Revenue per Unit
- Customer Lifetime Value
- Customer Churn Rate
- Lead Conversion Ratio
- Average Purchase Value
- Revenue per Sales Rep
- Profit Margin per Sales Rep
- Gross margin per product
Examples of KPIs in Sales
Product Performance
The Product Performance KPI ranks product sales based on revenue performance to inform your sales team about which products are selling well.
Gross margin per product
Gross profit margin (KPI) measures how much profit you make on each dollar of sale before expenses.
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