Marketing KPI & Examples
EzInsights AI Smart Decision Solutions
Track and optimize marketing performance with our comprehensive KPI dashboard for actionable insights and data-driven decisions.
Marketing Key Performance Indicators and Metrics
Marketing KPIs (Key Performance Indicators) are quantitative measures used to evaluate the performance of a marketing campaign. They are valuable resources for making decisions and validating the return on your marketing spend. It indicates progress during the campaign and helps measure marketing effectiveness at the end of the campaign.
Marketing metrics are numbers that must be continuously tracked to understand the state of marketing campaigns and whether they are helping to meet KPIs and business goals.
KPIs And Metrics
- Lead Conversions Rate
- Conversion Rate
- Cost per Conversion
- Number of Leads
- Cost per Lead
- New Customers
- Cost of Customer Acquisition
- Sales Growth
- Organic Site Traffic
- Click Through Rate
Examples of KPIs in Marketing
Lead Conversions Rate
The Lead Conversion Rate metric gives your team insight into how well they are at converting leads into actual sales. It is the percentage of people who come to your site and actually convert. Conversion rate tells whether you are efficiently generating new leads with your website.
Organic Site Traffic
Organic traffic KPIs, or key performance indicators, are metrics used by marketing teams to measure and track the effectiveness of their content and SEO efforts.
Sales Growth
Sales growth is one of the most powerful metrics in any business. It is directly linked to revenue and profitability by which you can measure the health of the sales team.
Ready to get started with EzInsights?
Register to get your free trial demo today!!
