Google Analytics KPI & Examples
Google Analytics Key Performance Indicators and Metrics
The Google Analytics KPI is a measurable performance indicator used to monitor, analyze and optimize user behavior on websites. Google Analytics metrics, among other things, help website managers navigate their marketing goals.
KPIs And Metrics
- Time on Page
- Bounce Rate
- Average Engagement Time
- New and Returning Visitors
- Sessions and Users
- Average Page Load Time
- Users by Gender
- Conversion Rate
- Top 10 Landing Pages
- Funnel Conversion Rate
- User Demographics
- Organic vs Paid Sessions
- Bounce Rate by Browser
Examples of KPIs in Google Analytics
User Demographics
User Demographics KPIs helps to view your audience including their country, location, language, age, gender and even their broader interests. This is useful as a KPI because you want the majority of site visitors to fit within your target audience.
Users by Gender
User by Gender KPI helps marketing team to know website traffic by age range along with male and female gender. Google Analytics provides diverse demographic characteristics such as age, gender and general interests of website visitors.
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